Archive for: February, 2013

Innovation must reads of the week: 8 elaborated innovation visions





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If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to

Renaissance Men: 3 questions with video editing Ace Adrian Pedrin


Continuing our Renaissance Men Series, the last time we talked about the process of animation with Edwin Aguilar, Assistant Director of The Simpsons, and Jose Zelaya, Character Designer at Walt Disney Studios, I’m inviting my buddy Adrian Pedrin to our office to give a workshop, and talk, about his craft: video editing.

Adrian Pedrin started editing when he was 18 years old by mistake, he loved to edit music and video together, that’s what he found most interesting that anything else. A few years later he would get the opportunity to play with the big boys in Hollywood, he was offered a job at a company editing music related videos for a well known artist in Asia. He passed the test, and has continued working for that same company (Veneno) to this day, working for Rihanna, Britney Spears, Christina Aguilera, Rain, J-lo to name a few. He has been recently working for a few ad agencies on webisodes and internet content.

He is the CEO of Big Road Media, a Creative Agency in Los Angeles. You can find some of his work on his Vimeo Channel.

Here are a few questions:

Why it’s very hard to say no…yet very important


I firmly believe that strategy is about making choices. I didn’t have to read it in a book or sit down with Michael Porter to come to this conclusion. For as long as I can remember, I’ve been saying “no” to a bunch of things. I’m known to fire clients, or simply reject prospects without thinking about it. Sometimes, I don’t even take on clients because I perceive they will become a problem, and as a result it will become a pain in the butt work experience.

For me and my organization, it is very clear what types of organizations we want to work with. And, it isn’t because they can pay us more. It is because we admire, respect and feel that our values are aligned with their. It is a great filter to have. But for others who have worked  with me, it is hard to accept; because they focused on closing deals.

I didn’t draw this up in a strategic plan or just deliberately do it. It is instinctive. It is my personality to focus on what matters and eliminate that which doesn’t. And, what matters to me is completely different to what matters to you. This is what strategy is about…

Innovatio must reads of the week: Innovation in a rapidly changing world

Innovatio must reads of the week: Innovation in a rapidly changing world

Storified by Jorge Barba· Sat, Feb 02 2013 18:15:09

RT @IM_Innovation: Creating #Innovation Cultures in Companies: CEOs, People & Collaboration Tools – cc @Paul4innovatingRalph-Christian Ohr
Innovation in a rapidly changing world #innovation #innochat #agile #mgmtKevin McFarthing
The 4 Things You Need to Know to Make Any Business Successful Satell
Hierarchy Kills #Innovation
Stop Listening to Your Customers Biz Review
RT @HarvardBiz Research shows that obstacles boost your brainpower E. May
Finding opportunities to unseat incumbents > Combining #jtbd with the 9x improvement requirementHutch Carpenter
New blog post: Six Reasons Why Incumbent Firms Fail to Create “Big” Innovations Aaker

If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to

What does it mean to be “innovative”?

question to innovate

This the fifteenth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.

In this week’s question-to-innovate question, I’ll take a crack out of answering a fundamental innovation question: What does it mean to be “innovative”?

We, the #innochat crew, discussed this question and its related questions (see below):