In my opinion, of all the innovation techniques available to an innovation practitioner, entrepreneur, marketer or business leader none is more important than getting out on the field and observing people in their domains.
That is what I wrote a few months back. Well guess what? I’m writing about it again, because it is that important. And it is not common to see someone take this principle to the extreme.…
“We can show mathematically that trial and error is 10 times more effective than knowledge.” – Nassim Taleb
A few days ago, I posted a valuable lesson of innovation. That learning, precedes innovation. When you think of big established companies, you immediately think R&D and how they use this capability to push it. Actually, R&D has nothing to do with pushing it. Especially, if it only leads to knowledge.
This the thirteenth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.
You can download the .PDF archive of yesterday’s #innochat here.