Innovation must reads of the week: Change consumer behavior with these 5 levers

Innovation must reads of the week: Change consumer behavior with these 5 levers

Storified by Jorge Barba · Sun, Nov 11 2012 12:01:44

How To Disrupt Yourself http://p.ost.im/p/dBhQGcGreg Satell
Great post by Julian Birkinshaw: Making #Innovation a Reality in Your Company http://buff.ly/XuatE8Tim Kastelle
Change Consumer Behavior with These 5 Levers http://s.hbr.org/SRKHqFHarvard Biz Review
How should companies co-create their future with customers? http://qr.ae/8eHEyArie Goldshlager
Hypotheses instead of requirements – RT @ericries: Enabling #Innovation using #LeanStartup http://ericri.es/UBSoOgRalph-Christian Ohr

If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to

question to innovate
This is the eigth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know. Via Quora: What are some of the first questions you would ask your employees and colleagues to spark innovative thinking, or positive change within and without the company?
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