Archive for: February, 2012

The Pivot?

It’s funny how we humans assign different names to concepts that have existed for a long time. We coin new terms that embody old concepts. Take the concept of ‘The Pivot‘.

It’s become the new buzzword in Entrepreneurship circles thanks to Eric Ries and his Lean Startup concept:

Lean startup guru Eric Ries recommends that start-ups refine their business models through small tweaks—or pivots.

Guestology: How Disney anticipates guests needs

Spotted this question at Disney Institute’s Facebook Fan page:

how disney anticipates guests needs

Here’s more in-depth look at how Guestology works:

The power or the Disney Magic comes from knowing customers and looking beyond the words being used to figure out how to exceed guest expectations. Something that happens on-site may not be our fault, but it is our problem. And that means that it must be fixed to exceed expectations.

Disney even has a Guestology compass: Needs – basic, Wants – preferences associated with needs, Emotions – the positives, and Stereotypes – maximize positive stereotypes/minimize negative ones.

I’m a big Disney fan and had no idea about Guestology. Very exciting!

 

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