The Pivot?

It’s funny how we humans assign different names to concepts that have existed for a long time. We coin new terms that embody old concepts. Take the concept of ‘The Pivot‘.

It’s become the new buzzword in Entrepreneurship circles thanks to Eric Ries and his Lean Startup concept:

Lean startup guru Eric Ries recommends that start-ups refine their business models through small tweaks—or pivots.

Truth is, Pivot is the same thing as the Observe and Orient in O.O.D.A.

Basically, you do something. You get feedback. And you act on that feedback. Sometimes the decision is made on-the-fly, other times it’s made after you’ve tried different things. You may decide to move in a different direction than before or tweak your existing approach. Whether this qualifies as a Pivot or not is really just a matter of wording.

If you’re practicing The Pivot, you’re just really being strategic.

What’s your take?

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  • Paul Hobcraft

    Not really agreeing with you on this take. A pivot reguires you to have one foot (or part of your existing strategy) still on the ground (or in play) and from what you have learnt from implementing your business plan -often only a hypothesis- you learn something that challenges your assumptions, so you pivot towards that as it improves on what you have got. You learn to pivot consistently but without adandoning what you have learnt if it has ongoing value. It is suggesting you have much that is still valuable so just adjust, pivot from what you have further learnt or gained. The more you dialogue in the real world, the market place, the more you can expect to pivot