People don’t buy what you do, people buy why you do it

Yesterday I went to TEDex TijuanaSalon at Cety’s University in Tijuana. While three of the four speakers talked about entrepreneurship, it was the speaker in a video from a previous TED that got the most applause. The people who organized the event apparently wanted to add more content and so decided to play Simon Sinek’s video for the audience.

Simon Sinek wasn’t there in the flesh, but his talk about how great leaders inspire action was by far the best talk everyone got to see yesterday. Anyways, I thought it would be great to revisit the main message of his talk: People don’t buy what you do, people buy why you do it.

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