Companies are still scrambling with the rise of social networks like Twitter. If people think you suck they’ll gladly express themselves and let everyone else who listens to them. Oh and by the way, this happens in real-time.
This is the type of change most companies have not embraced.
But you know what, this change in communications was going to happen eventually the moment we had access to the internet. Social networks simply accelerated the process. All change tends to break with existing convention and social networking is no different.
There are other changes happening because of the internet, that of ‘easy access to information’. As content creation and information sharing accelerates, knowledge creation is accelerating.…