Archive for: March, 2011

Please understand me. I want you to

please understand me

I have a few friends who are looking for a job and have been for a awhile. They use digital means such as Linkedin, Simply Hired, Monster to find jobs as well as network with people. This process takes a lot of time, but the biggest problem is they still live with their parents; and the parents are fed up with it.

They’ve even told me their parents want to take their computers away because they think finding a job through the internet is dumb. They say they should job hunt the old fashioned way by going door to door. Say what?

It’s ironic because recruiters are changing their employee-hunting tactics to focus more on online:

Rather than sift through mounds of online applications, they are going out to hunt for candidates themselves. Many plan to scale back their use of online job boards, which they say generate mostly unqualified leads, and hunt for candidates with a particular expertise on places like LinkedIn Corp.’s professional networking site before they post an opening. As the market gets more competitive again, they are hiring recruiters with expertise in headhunting and networking, rather than those with experience processing paperwork.

I’m not saying the old fashioned way of job hunting is wrong, it’s just that parents fail to understand how the internet is changing how we do most things;  including job hunting. Why this disconnect?

Because of ignorance. They don’t take the time to step into our world and see what we see. This same principle applies to understanding the world of both our customers and employees.

Why is this important?

Step into their world

I recently argued that CEO’s should use social media because they need to get an intimate feel for the tools their customers and employees use to communicate instead of leaving it up to their lieutenants to figure it out. If they don’t experience these tools firsthand, they’ll never get the visceral experience of how these tools are really used in the front lines.

I don’t know about you but I like to experience things first hand and get an intuitive feel for them because it’s the only way I can understand how others might use, react, behave, etc.

Your customers want you to understand them

Point: The only way to understand what customers (our children) are thinking is to put ourselves in their shoes and step into their world. Look at the world from their eyes. We have to close the gap between their world and ours if we are to understand and help solve their problems in a better way.

How do you do that?


Observe, notice, ask, listen, repeat.


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What business are you really in?

It’s not the most obvious one.

Do you think Zappos is in the online retail business? Not according to Tony Hsieh:


Because they’re in ‘the stories & memories business’ they operate differently than traditional retailers. In their eyes they don’t compete with Amazon, they compete with the Ritz Carlton.

Innovation posts of the week: Five habits of great innovators

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Why you shouldn’t ignore your customers

My blog was offline for two days because my former hosting (got a new one, hurray Blue Host!) shut me down. According to them my blog was using excessive resources and so had to be shut down immediately. In other words, is getting a lot of traffic and we can’t handle you.

The problem is, I didn’t get any warning beforehand. Nothing. They just shut me down and provided me two options: Pay or get out.

Here’s the email:

From: Daniel .net <>
To: Jorge Barba <>
Sent: Tue, March 8, 2011 12:55:36 AM
Subject: Fwd: [#DLY-383077]: Abuse -> Excessive Use

Que onda wey te suspendieron el Hosting los de mi Hosting por que ya jalas muchos recursos. Checa eso. Ya ocupas un servidor dedicado. Como la vez?

Daniel Mercado

Begin forwarded message:

From: “GreenGeeks Support” <>
Date: March 7, 2011 10:25:46 PM PST
Subject: [#DLY-383077]: Abuse -> Excessive Use


It has come to our attention that your sub-account gamecha has been using excessive resources and your account has been suspended to prevent further service interruption for other customers.

User    Domain                    %CPU    %MEM    MySQL Processes
gamecha 8.15    4.32    7.1

Right now, you have the option of optimizing or fixing the issue to prevent this from occurring again. If optimizing/fixing the issue doesn’t prevent the issue from reoccurring, it means that your account is no longer suitable for the shared hosting environment and you will need to find another web hosting provider. For this, you have two options:

#1. You can be provided with a pro-rated credit and upgrade to our Virtual Private Server service which will allow your heavier site to run on its own segmented virtual slice of a server. See full details here: This means that other customers cannot affect you, and you cannot affect other customers. This is your best option as you’ll only end up having further issues with other shared hosting providers. We will also provide you with full migration service to the VPS free of charge.

#2. We can provide you with a pro-rated refund and a full backup of your account which you can take to a web host of your choice. I strongly suggest going with #1 as it’s the best option for your web site.

Please let us know how you wish to proceed.

Please get back to us if you need any further assistance and let us know how else we can help.

Thank you and have a great day,

Artur K.
GreenGeeks Support Team


I didn’t take the bait. Getting my information from them took 1 day. And then another day of importing and problem solving on my new hosting. That’s two days without email. Email which got lost in the internet somewhere. I’m still without email today because of the name server propagation.

Lots of time wasted.

Don’t you think this is complete BS? One thing about delivering great customer service is that if you ignore customers and waste their time they’ll be pissed off and stop doing business with you.

It’s safe to say that I’m not recommending them to anyone because they suck!

So GreenGeeks if you’re reading this, nobody likes being ignored. You can have a wonderful network infrastructure with all the bells and whistles but if you ignore your customers, you suck!


The wheel gets reinvented all the time

“Let’s not reinvent the wheel” How many times have you heard that? How many times have you said it?

For practical purposes, people don’t like to reinvent the wheel. It’s better to do, follow, use what is already there because it saves us a lot of time and grief by letting us see blind alleys and lost trails of others who have worked in our area.

great customer gift