Innovation posts of the week: Combining scale with agility

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powerade bottle
I don’t get these Powerade bottles. They have a ‘security strip’ to hold the lid in place (see strips next to bottle in photo) to make it harder for people to open them. I mean if you’ve been working out and are thirsty, the last thing you want is to ‘waste time’ opening a bottle of Powerade! You want to quench your thirst. This new lid design is not making easier for me to do…
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Powerade: A case of bad product design

Great design takes into account a users desired outcome and then removing obstacles from their path in achieving that outcome. If we wanted to 'make it harder' (a pain) for people to quench their thirst, Powerade did a great job at doing exactly that.