*+-The business winners will be those that combine scale with agility.
*+-Great design takes into account a users desired outcome and then removing obstacles from their path in achieving that outcome. If we wanted to ‘make it harder’ (a pain) for people to quench their thirst, Powerade did a great job at doing exactly that.
*+-How do you develop Ideas That Will Disrupt Your Industry? Is creativity innovation? How do you combat cannibalization?
*+-Constraints help you focus on what matters. Then you can look beyond them in other boxes to see how you can re-arrange, re-imagine you existing box.
*+-Knowing how creativity works in the brain, a better way to generate creative ideas is reverse brainstorming
*+-Do you know what the average life expectancy for a company is? Where can we find disruptive ideas? How can consumers help a company innovate?