On happiness and value innovation

I’ve been thinking about and pounding you in this blog with (also see ). I found out two things today, one is that I’m not the only one thinking about it, and, second that recent research says that in order for people to be happy they like to spend a certain amount of time on some activities.

Here are the so-called according to the research:

happy chart

As you can see from the image, these are all simple things we take for granted on any given day. We mindlessly do them, and get pleasure out of them. But, what I think is interesting is that these activities will never get old.  Now, If you look deeper, these are all potential areas of value innovation. This means that you create a service or product that is directly conducive to one of these activities, which results in making the customer happier. What do I mean?

As an example, because he can write a blog post, and do other things, while in the air so that when he gets home, he has precious time to spend with his family. And, this makes him a happy man. That’s value!

I’ll end with Nate’s quote on his blog:

Value innovation creates human emotion.

How do we design products, services and organizations that put human happiness at the center of everything that it does? Thoughts?

  • Thanks for the mention Jorge! I think a lot of companies jump on the innovation trend without trying to figure out how innovating will improving things for the folks inside or outside of their company. At the end of the day, we all buy (or buy into) things based on emotion. If innovation doesn’t create some type of emotional connection with a consumer, it’s harder to get adoption. good post, sir!

    • Hello Nate,

      Great point. If we look at it from Apple’s perspective you can see they understand this very well, they create dreams not products.

      Thank you for the comment 😉

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