Weekend innovation tip: Go lateral

What if your new product or service was like a cow? How would look like? How would it work? Why would people want to use it?  Why would they hire you? Would they tell their friends about it?…Get the picture?

Sometimes when we’re looking for inspiration but can’t find it we get stuck, a good strategy to get ‘unstuck’ is to start ‘whatifing’. Just like asking ‘why’ five times is a good way to get to an insight, asking ‘what if’ opens your mind to seeming unrelated things you might not thought of before. Inspiration comes instantly like a bolt of lightning!

It’s no surprise that some of the most crazy ideas come from asking ‘what if’ a whole bunch of times because it forces your mind to look at something from a completely different context than before.

Check out this clever book 100 Whats of Creativity, written by Don the Idea Guy. The 100 What if questions will help spark your creativity and lead you to someplace you’ve never been before.