What is strategy? Part trois

The future belongs to those that are fluid, fast and nonlinear.

It’s always great to hear other people think about strategy as a learning mechanism and less as a detail step by step plan. Here’s a recent presentation by dubbed ‘The New Strategy’ where he argues that strategy as it’s practiced is dead.

No s**t!

I’ve written about how most people see strategy as a detailed step by step action plan, whereas I think , the which Matthew mentions is based on this principle.

You win by being able to go through a decision cycle as fast as everything is changing around you and then deciding which option best fits the moment.

Being fast, fluid and unpredictable gives a strategist great power over people following a rule book because nothing is ever cast in stone, .

of Matthew’s presentation.