Must read innovation stories of the week: creating sustainable competitive advantage

How do you win in the marketplace? Seth Godin argues that creating a sustainable competitive advantage can take many forms: own something that’s hard to copy, creating a brand, creating a network where most of the power rests on you, creating switching costs and building a culture that’s innovative.

• What Really Kills Great Companies: Inertia (WSJ)

• Managing with the Brain in Mind (Strategy+Business)

• Creating sustainable competitive advantage (Seth Godin)

• Here’s to the Passionate Creatives (I’m Not Actually a Geek)

• The enemy of innovation (The B2B Brand Debate)

• Identifying the Innovators in your Firm (Blogging Innovation)

• Innovation Strategy: What business are we in? (Blogging Innovation)

• Forget Your Big Idea. Be Simple (Small Business Trends)