Archive for: June, 2009

The elegantly simple way to turn ideas into brilliance

The Genius Machine

I just finished reading by Gary Sindell. This is the shortest, most simple, useful book on creative thinking that I’ve ever read!

As Gary puts it, his work is to help people think.

This is not a book with yet another creative thinking technique to add to your arsenal, you can get those elsewhere. What this book gives you is an 11 step process to help you think through your ideas and turn them into reality.

A process he calls the Endleofon.

According to Gary, in order to develop our innovations to their highest possible level and to facilitate their acceptance by the people who would benefit most from our creations we need to answer The Endleofon questions which I share with you here.

11 steps that turn raw ideas into brilliance

1. Distinctions.

What do I see? New ideas are the result of perceiving new distinctions.

2. Identity

Who am I? Why are these ideas important to me, and why am I driven to share them with the world? Have I made my identity clear to my audience so they know where I am coming from?

3. Implications

Reverb move When the Wind Blows dvdrip

Where do my ideas lead? If what I am saying is true, then what are all the consequences I can imagine?

4. Testing

What am I blind to? Have I imagined how my ideas might impact a variety of situations, places and people? Have I questioned everything about my assumptions? What would prove me wrong? Can I create a model of my work and find precise analogues?

5. Precedent

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Who else has seen something like this? By asserting that I have something to say, I am entering into the great conversation of ideas that stretches back through the centuries. We cannot know everything that has been said about our area of focus before we began our work, but we must try to be aware of important, precedent thought.

6. Need

Who needs this knowledge? If what I am saying is so, for whom would this knowledge be valuable? This question forces us out of focusing solely on our own area and may lead us to find the universals in our thinking. Understanding who needs us most will also help us in crafting what we say.

7. Foundation

Are there underlying principles? What is the world I’m working in? What are the underlying values expressed here? What are the applicable rules or structures that obtain here? Can I pull these together into a coherent group or body of law?

8. Completion


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Is everything here? If the idea or product is valuable for someone, am I giving my audience everything they need for it to be useful? If everything they need is not here, have I explained what other information they will need in order to know enough to take action or teach others?

9. Connecting

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Who am I addressing? Do I understand my audience’s frame of reference? Am I writing for my readers, speaking to my listener, carefully guiding the experience of my user?

10. Impact

Thunderbolt and Lightfoot hd Where do I want to go? In creating this work I have launched an alter ego that will eventually take on a life of its own. If this development or body of knowledge succeeds in the marketplace of ideas, will it help me fulfill my goals for my life? Are the identities of creators, the creation and the users aligned?

11. Advocacy

Am I supporting the adoption of my ideas? My thinking stands for me. Now I must stand for what I have created.

Help yourself in developing your breakthrough thinking by reading this book, it’s easy to read and simple to put to use.

You can follow Gary at his where he continues the exploration of the Endleofon innovation process.

UPDATE: Listen to this Businessweek podcast with an interview with Gary talking about his book.

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Does your idea stand on its own?

So you got an idea and you want to communicate it.

Part of testing ideas is finding out if your idea is replicable and whether others can teach it.

We need to find out whether acceptance of an idea is dependent on its being associated with a particular charismatic individual (YOU), or whether it can stand on its own.

How many times have your heard some consultant show up and give a humorous and brilliant hour long keynote that gets everyone stirred up, but when the dust settles, nothing has changed.

The fact that some people can charm an audience and have people hanging on their every word is not a test of value of their ideas. The real test is whether a person’s ideas can in turn be presented by others and get the same positive results.

You might be communicating a great idea, but if it can’t stand on it’s own you’re not doing much.

So what should you do?

Easy! have someone else present your ideas and see what gets transmitted.

If you’re the magic sauce of your ideas and they only flourish in your immediate presence, your idea may not be sustainable yet and might need further development.

The Qualities of a Creative Genius Mind

So you want to think like a genius?

I gave you a head start on the last post I wrote , which I hope you’ll find handy.

Not enough?

If you like mind maps like I do, you need to check out Adam Sicinski. He uses mind mapping methods to create visual IQ matrixes of the information he presents on his blog posts. Sweet!

He has a developed a very useful mind map of the essential qualities for outside the box thinking in a blog post titled .

I’ve put the qualities of a creative genius mind below for your thinking pleasure but read the full post, it’s good stuff!

  • Flexibility: A Creative Genius is flexible in thought, opinion and in the decisions they make on a daily basis. Flexibility naturally encourages “outside the box” thinking which expands possibilities and opportunities.
  • Possibility Thinker: A Creative Genius persistently thinks about the possibilities that are available to them at any one moment in time. They fully understand that focusing on “possibilities” will expand opportunities, conversely, paying attention to “limitations” will only attract a greater array of problems into their lives.
  • Risk Taker: A Creative Genius fully understands that without “risk” there can be no worthwhile rewards. They therefore take risks by thinking differently, by taking chances, and by utilizing creative techniques and strategies in a unique, untried and unorthodox manner.
  • Focused: A Creative Genius is fully focused and locked mentally on the goals they seek to achieve. They dare not break this lock until the moment their objectives are fully realized within their physical reality.
  • Imaginative: A Creative Genius utilizes the full capacity of their imagination to bend the laws of reality to find the answers and opportunities they need to overcome the challenges in their life.
  • Dedicated: A Creative Genius is fully committed and dedicated to the outcomes and objectives they seek to achieve. They simply will not allow distractions or circumstances to push them off course. If however they do get sidetracked, than they are quick to adjust their sails to the changing winds and alter their course accordingly.
  • Patient: A Creative Genius realizes that creativity is a process that involves patience and careful preparation. They don’t try to force answers, instead they proactively make slight adjustments in their approach to open up new perspectives and understandings that will unlock the solutions and opportunities they have been searching for.
  • Proactive: A Creative Genius is constantly moving forward towards their objectives. This doesn’t mean being “action oriented” 24/7. However, it does mean focusing your body and mind on tasks and activities that keep you moving forward towards your goals consistently every single day. They always ask themselves “Is this activity taking me closer to my goals, or is it pulling me away?” The answer redirects their thinking and actions towards their creative objectives.
  • Courageous: A Creative Genius is courageous in action and thought. They are always willing to try new things and break the rules and boundaries limiting the average mind. And it is for this reason that the impossible becomes possible within their perspective of reality.
  • Independent: A Creative Genius is an independent thinker and doer. Yes, they seek other perspectives, ideas and opinions, however in the end, it is their independence that allows for the flow of unique, insightful and creative ideas.
  • Intuitive: A Creative Genius is a very intuitive soul. They fully understand that some answers can only be realized when they have an intuitive understanding of the world and the problem they are facing.
  • Persistent: A Creative Genius is fully aware if they persistent long enough over a consistent period of time, that every problem can be solved in a surprising and creative way. For this reason they bring forth a resilient attitude to every challenge confronting their reality.
  • Curious & Playful Nature: A Creative Genius approaches every task or activity in a curiously playful manner. Reminiscent of a child learning something new for the very first time. A Creative Genius fully appreciates that only curiosity and playfulness is able to relax their mind and bring forth its fullest creative potential.

Check out Adam’s blog for more !