Innovation drives differentiation (video)


Innovation means change.

One of the challenges for big companies is how to ignite the passion for innovation in their organization and this requires is a HUGE change in thinking of how the typical organization is designed to work.

In his book , Marty Neumeier proposes 16 Levers of Change than we can use to jumpstart innovation in our organization. Some of these ideas are highlighted in this that I recommend you read.

Innovation drives differentiation and it all starts with culture, the premise of The Designful Company is .

I haven’t read the book but I’ve added it to my wish list and can’t wait to read it!

The video above was created by to highlight the key ideas from the book.

culture of innovation
Value creation starts with people. With so much talk of innovation right now, one of the newsletters I really look forward to receiving is the JPB Report 103 bi-weekly newsletter. I like it because this knowledge thick newsletter always has some good nuggets of information in all things creativity and innovation. Innovation has to be nurtured and it starts with people, and so here are a dozen ingredients for a culture of innovation from the…