Innovation drives differentiation (video)

Posted at June 17, 2009

 

Innovation means change.

One of the challenges for big companies is how to ignite the passion for innovation in their organization and this requires is a HUGE change in thinking of how the typical organization is designed to work.

In his book , Marty Neumeier proposes 16 Levers of Change than we can use to jumpstart innovation in our organization. Some of these ideas are highlighted in this that I recommend you read.

Innovation drives differentiation and it all starts with culture, the premise of The Designful Company is .

I haven’t read the book but I’ve added it to my wish list and can’t wait to read it!

The video above was created by to highlight the key ideas from the book.

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Innovation

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  • David Locke
    Sometimes differentiation is meaningless. Let's be green this year, instead of gold. You can even differentiate yourself without innovation, but this devolves into the definition of innovation. Still, a category creator definiately created that category with innovation, either technical or business innovation.
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